Course Overview
Most practices that try to grow past one location don't fail for lack of demand. They fail because the first clinic runs on the owner: the protocols live in one head, the culture lives in one hallway, and the numbers only work because the owner is working unpaid hours. TWI 302 is for owners with a profitable first site who want honest answers to four questions. Is this practice replicable? What has to be written down, trained and measured before a second site opens? Which structure fits: a company-owned second location, a license, a franchise or a management services organization? And what does each cost in money, control and legal exposure? You will score your practice on a weighted Replicability Scorecard, build your operations-manual table of contents with an owner and review date for every SOP, design people systems that copy culture, set up a cross-site quality program that judges outcomes against MCIDs, and model site 2 with four-wall EBITDA and shared-services allocation. The final module works from primary law: the FTC Franchise Rule (16 CFR Part 436), the three elements that can turn a licensing deal into an accidental franchise, the 23 FDD items, state registration and corporate-practice rules, and a real, publicly filed FDD read item by item. You leave with seven editable tools.