Course Overview
A practical marketing operating system for the cash-pay performance-medicine practice, built for DPTs, DCs, and the marketers who work with them. This course moves from ideal-patient avatar and brand positioning through content authority, multi-channel digital execution, physician-referral network building, and the conversion and retention systems that turn a discovery call into a long-tenured member. Every framework is drawn from the Tidal Wave Wellness case study — a ground-up cash-pay longevity practice — with worked calculators for cost-per-acquisition, referral outreach cadences, and a HIPAA-compliant testimonial workflow that keeps patient marketing on the right side of federal privacy law and state advertising rules.
Curriculum
1
Ideal Patient Avatar Development
2
Brand Positioning in Performance Medicine
3
Content Marketing and Healthcare Authority
4
Multi-Channel Digital Marketing
5
Physician Referral Networks
6
Conversion, Retention, and HIPAA-Compliant Patient Marketing