Course Overview
A foundational business course that walks licensed DPTs and DCs through the exact operational sequence required to launch — or transition into — a cash-pay performance medicine practice. Learners examine the four viable practice models (direct-pay, concierge, membership, hybrid) against Porter's Five Forces and Jobs-to-be-Done; select an appropriate legal entity with S-Corp election math; design a three-tier service menu with Crabtree Simple Numbers contribution-margin analysis; assemble a HIPAA-compliant technology stack across EMR, payments, telehealth, communications, and back-office; structure a collaborative practice agreement with a prescribing NP, PA, MD, or DO; and execute a 90-day launch plan built on Wickman's EOS Rocks, Ries's Lean Startup MVP, and McChesney's 4DX WIG framework. The course draws on real published unit economics from The Joint Chiropractic, Regenexx, Parsley Health, Origin, Airrosti, Ways2Well, and P2 Sports Care, plus the actual first-90-day sequence for Tidal Wave Wellness in Alpharetta, Georgia. Every module ends with a downloadable Monday-morning artifact — decision matrix, entity decision tree, HIPAA BAA checklist, pricing calculator, tech-stack matrix, CPA framework, and 90-day launch plan — so learners leave with the working files, not just the theory.